Think of spa hotels and pampering, and chances are you’ll probably associate this with women, more than men. Increasingly, however, more males are challenging this outdated notion, and are recognising the many benefits that spa breaks can bring.
Changing Attitudes Towards Spa Breaks
In times gone by, many men would probably only visit a spa if they were dragged there by their wife or girlfriend, but times are changing, and, now, more males are embracing the spa experience under their own steam. Around 35% of spa goers are now male, and, as more hotels offer gender-neutral facilities and treatments, this figure is likely to rise.